Importance of SEO for your budget

Absence of risk. In many cases, paid advertising is subject to click fraud risk and competitor's black techniques (such as using software that would click your ads thousands of times without any real profit to your site; however, you pay for each click to the search engine). High-tech pay-for-performance programs (such as Google AdWords) claim to have advanced protection against such behavior (and they do), however the risk can never be reduced to zero.

SEO is free of any risk. Unless you spam or make obvious mistakes, it cannot damage your business.

Cost-effectiveness. Second, SEO is a more cost-effective way to increase your traffic. Here's the relationship between cost and traffic in a PPC campaign as compared to an SEO campaign:

Reliability. Banner ads or paid search engine placement work until the marketing budget is depleted. Then, the site disappears from the listings, and your returning customers can't find you anymore (of course, new visitors can't find you either). SEO helps buffer this process, so you can gradually reduce the advertising budget as you're increasing your results obtained from organic search engine listings. Also consumers are more likely to purchase from a site ranked high in the search engine results than from an evidently placed advertisement.

Brand awareness. A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven't made a purchase. A survey by NPD shows that consumers are twice as likely to recognize businesses ranked in the top three search engine results than those appearing in banner ads.

Targeted traffic. Choosing the wrong keywords can be devastating to an SEO campaign. In many cases, the wrong theme words will produce good ranking but very poor traffic or the wrong type of traffic. Because in the Integrated Approach these keywords are carefully selected and the type of traffic generated is highly targeted.

Affordability. In comparison to banner ads, which cost between $2500 to $35000 a month, an outsourced SEO plan costs as little as around $500. After this course you won't need to hire an SEO expert or outsource an SEO campaign anyway.

Because of these reasons SEO provides a high ROI for most companies.