Link Building

Navigation chain on your website

The first step in good link building is creating the proper navigation chain on your website. If pages are allowed to get too deep in the chain, they lose power and won't gather enough attention to provide rankings. Our SEO experts will construct the proper hierarchy in your navigation scheme to deliver an impact from all of the pages on your site.

Once all of your pages are creating the proper impact, we make sure they incorporate the necessary keywords to your related products, and other important content. Doing that makes your internal links more powerful and increases their page ranks on search engines.

A clean, easily navigated site is also a key aspect in making it more accessible to consumers, thereby increasing conversions and delivering the desired profits. Our SEO experts create more fluid movement with sub navigations and also by improving the internal links on your pages to related products on your site. Our SEO consultants do this to increase your sales by promoting similar products on relevant pages. This type of cross-promotion can increase sales exponentially.

Developing Link Popularity

When people think of link building, this is what they are thinking about, and it is a primary focus of our off-page SEO. No matter how well your on-page SEO works, if you don't have off-page SEO you won't achieve the rankings you need on search engines, and consumers won't be able to find you. Link popularity is the way a search engine determines how competitive you are in your market and how relevant your internal pages are to consumer needs.

In order to understand how search engines use link popularity to determine your ranking you need to know what values they use. The elements the complicated algorithms search engines use to value your incoming links include:

• The page rank of the inbound site (where your link is coming from)
• The relevance and construction of the text on the linked page: Is the link is a keyword or simply your company name/url?
• Relevance of the link to the context of the incoming page
• Is the keyword used appropriately in the context of the page where it is found?
• The link popularity of the incoming site

Our SEO experts employ stringent criteria when determining when, where and how to place your off-page SEO links in order to make them the strongest possible. This increases your rankings and gives you a solid reputation.